Marketing Cloud & Pardot

Automate your marketing funnel with Salesforce® Marketing Cloud

Say Goodbye to Tedious Marketing Tasks

Sit back, relax, and let this intelligent marketing automation platform do the heavy lifting for you:

Salesforce Marketing Cloud:

The World’s #1 Marketing Automation Platform

Journey Builder

Create 1-to-1 consumer journeys across all channels and departments.

Email Studio

Build personalized email campaigns with the world’s #1 email marketing platform.

Pardot B2B Email

Ideal for B2Bs, this marketing automation platform unites sales and marketing.

Social Studio

Listen, publish, and engage with your consumers across social media channels.

Advertising Studio

Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.

Mobile Studio

Personalize mobile interactions including SMS, push notifications, and group messaging.

Salesforce® DMP

Capture and activate data from any source via a unified platform.

Salesforce® Data Studio

Power your marketing strategy with data from the world’s largest premium data ecosystem.

Loyalty Management

Launch your program and innovate quickly. Use out-of-the-box, automated processes that accelerate time to market with pre-built use cases for your industry.

Personalization

With a single source of truth for each member, personalize rewards, benefits, and offers based on member behaviors and interests.

Real-time Customer Data

Reach faster time to value with real-time data unification across Salesforce and beyond. Reconcile identities and gain a complete view of each customer with a single-source-of-truth.

Web & Mobile Experiences

All digital experiences are 100% mobile optimized and fully responsive for an easy-to-use interface wherever you go.

Engagement Analysis

Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.

Account Engagement

Make revenue teams more efficient with account-based marketing and marketing automation.

Product Triggers

Drive revenue with behavioral triggers - start an outbound journey when customers join or leave segments, abandon a cart, and more

Beyond Marketing Automation

Marketing is only the first step towards building a great relationship with your customers. Once customers have been converted, you need a sales CRM system to manage their purchase data, cross-sell, and personalise your service to each individual. But it doesn’t end there – to make sure your customers are always taken care of, you need to have the best after-sales service to turn them into brand evangelists!

As an authorised Salesforce reseller and partner in Malaysia, we at Lava Protocols have the expertise and experience to help you with your Salesforce implementation or integration with your existing platforms.